Marketing Teams Need Strategy Too

by Brian de Haaff

Marketers have heard it all. User-generated content is king. Chatbots are the future. Influencer marketing delivers the most ROI. And what about micro-moments? This latest addition to the marketing lexicon refers to the idea that you have mere nanoseconds to capture your audience’s attention. However, for all the trends and buzzwords, the best marketers know the real not-so-secret sauce behind breakthrough campaigns.

Combining creative and data is essential to campaign success — but it all starts with vision and strategy.

This is especially true today because more is required of marketing teams than ever before. And since marketers are moving extremely fast — beholden to dates that they have little control over, like the launch of a new product — most marketing teams live in chaos. That makes them reactive. Really reactive.

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