Posted by SITE Foundation
By Tahira Endean, CMP, DES, CED, Head of Events, Society for Incentive Travel Excellence (SITE)
It will always be humans weaving stories through art, motion and inflection who bring our brains and hearts into one place for lasting impact.
Why are organizations more interested than ever in leaving a legacy in the wake of their events? There are many reasons including an authentic interest in supporting the community where you do business or meet, positive brand building through community service, and understanding humans like to be involved in activities they feel good about.